Competitor analysis shows you how much work will be required to optimise your website and where that work should to start.
Among other things it helps to answer the following questions.
- How do your rankings compare to your three closest competitors?
- Do they use any clever SEO strategies that you could emulate?
- How does their usability compare?
- How much work will be required to catch them?
- Which keywords look tough and which could be quick wins?
Benchmarking your website’s current performance also allows us to precisely track its progress. This allows you to see how your project is coming along so that you know that it’s progresing as planned.
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